Rekordbox from Pioneer, an Evolution of Modern DJ Technology

   
     As modern DJ software technology lives on in dance clubs and underground parties, a new one emerges with the promise to knock both Serato and Traktor out of there place. This new DJ software is called Rekordbox and it packs quiet a punch. With Rekordbox organization of music inside of the software was it's primary focus. The "Match" feature is unlike any other software allowing you to match songs within a library of the same tempo and key of a song. The technology even goes as far as suggesting what songs can sound good together based on an analysis of the music's tempo and key. Another key feature is the ability to put small comment boxes above points in a song and as well as play the song from different positions (verse or chorus). By far the most impressive feature is the ability to transfer a whole playlist organized in Rekordbox from a Laptop to a USB. After that you can load your music library to any DJ Controller and Mixer (If it has a library functionality) straight from a USB. That means for DJs all you have to do now is bring a USB instead of your Laptop to plug into the club's DJ system.

C-Thru Music AXiS-49 a Revolutionary Keyboard

     C-Thru Music has created a keyboard that is unlike many traditional ones used today. This keyboard deviates from the regular piano template allowing many different playing styles that are more complicated with a regular piano. Surprisingly, many electronic musicians were not using traditional keyboards but instead keyboard controllers like the Launchpad or clicking inside the computer to play notes. The team at C-Thru Music developed this product after seeing so many of these producers struggle to learn traditional piano. Not many producers are interested in fingering techniques and practicing chord progressions, so this keyboard made playing for electronic musicians easier to do.

Introducing LANDR, a new Audio Mastering Service.

      Mastering Audio has been a very time consuming thing for many new music producers who have no experience with audio mastering. Basically mastering is the final audio processing applied at the end stage of a song, usually audio engineers are the ones mastering not music producers themselves. A mastering engineer is something many cannot afford, not many have the time nor the money for one. LANDR now exists to give this service quick and instant, the company saw many musicians struggling to get a good master recording. They took the opportunity to make mastering audio something quick and cheap, as a result, this online based service is now quickly sky rocketing to the top.

Beamz, The Failed DJ Product and Why It Failed

    

     For those who may not know, pop singer Flo-Rida made a DJ Product not too long ago. This product was aimed towards professional DJ's, with the promise that it would make DJ'ing much more simpler by waving your hands through small laser lights to make sounds play. Although a creative and innovative product, it was in the wrong market. DJ's would laugh and make jokes towards the whole idea of this, they thought it was a toy. Which it was, and the market for this product was mostly for young children who wanted to do do something that looked "fun" while make sounds from lasers. The product in itself was great for young people, but not for a professional DJ community. In other words, be wary of your product and where you market it to.

http://thebeamz.myshopify.com/collections/beamz-by-flo/products/beamz-by-flo-virtual-dj-bundle

Jay-Z's Tidal Service

 http://tidal.com/us

Many people believe Tidal may be beneficial more for the artists than the consumer, when it comes to music services like this, you have to prioritize which group of people are going to be purchasing more and cater towards them as well as giving direction to who you will market to. (In this case, the artist who wants to post high quality music or the listener who just wants to hear music and doesn't care much for audio quality?)

New Pioneer Turntables

In this video, the DJ presenting this product is very knowledgeable about turntables and shows you why the Pioneer DJ PLX-1000 is a great choice. Before he begins he is already engaged in the product, reflecting his passion and beliefs of why it is a "must have." I believe presenting products in such a way that are instantly engaging and interactive, will hook the consumer more effectively than explaining every bit of information from the start.