Wednesday, September 2, 2015

Beamz, The Failed DJ Product and Why It Failed


    

     For those who may not know, pop singer Flo-Rida made a DJ Product not too long ago. This product was aimed towards professional DJ's, with the promise that it would make DJ'ing much more simpler by waving your hands through small laser lights to make sounds play. Although a creative and innovative product, it was in the wrong market. DJ's would laugh and make jokes towards the whole idea of this, they thought it was a toy. Which it was, and the market for this product was mostly for young children who wanted to do do something that looked "fun" while make sounds from lasers. The product in itself was great for young people, but not for a professional DJ community. In other words, be wary of your product and where you market it to.

http://thebeamz.myshopify.com/collections/beamz-by-flo/products/beamz-by-flo-virtual-dj-bundle

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