Jay-Z's Tidal Service

 http://tidal.com/us

Many people believe Tidal may be beneficial more for the artists than the consumer, when it comes to music services like this, you have to prioritize which group of people are going to be purchasing more and cater towards them as well as giving direction to who you will market to. (In this case, the artist who wants to post high quality music or the listener who just wants to hear music and doesn't care much for audio quality?)

New Pioneer Turntables

In this video, the DJ presenting this product is very knowledgeable about turntables and shows you why the Pioneer DJ PLX-1000 is a great choice. Before he begins he is already engaged in the product, reflecting his passion and beliefs of why it is a "must have." I believe presenting products in such a way that are instantly engaging and interactive, will hook the consumer more effectively than explaining every bit of information from the start.